Atelic.ai names Martin Di Sisto VP of Sales as it targets energy growth

Atelic.ai appointed Martin Di Sisto as VP of Sales to expand its oil and gas business and push industrial AI adoption across the energy sector. The Dubai-based company is using the hire to strengthen its Core Studio platform, which aims to bridge OT and IT with autonomous AI agents.

Why it matters: - Atelic.ai is trying to move energy operators from passive monitoring to autonomous execution. - The company is betting that a stronger sales push will help scale its AI products across oil and gas and broader industrial markets. - The hire adds commercial leadership at a time when Atelic.ai says demand is rising in the energy and industrial sectors.

What happened: - Atelic.ai named Martin Di Sisto as VP of Global Sales. - The announcement was made July 14, 2026, from Dubai, United Arab Emirates. - Ben Owen, CEO and founder of Atelic.ai, said Di Sisto’s industry experience fits the company’s mission to scale AI systems in energy. - Di Sisto said the move is a natural next step after roles at Schlumberger, Halliburton and AWS.

The details: - Atelic.ai describes itself as an emerging industrial AI company focused on closing the gap between operational technology and information technology. - Its flagship product, Atelic Core Studio, includes specialized agents for multiple industries, including a custom solution for the energy sector. - The company says its systems help organizations move beyond monitoring and into autonomous execution. - Di Sisto will lead global sales strategy and execution. - His priorities include building and expanding the sales engine and developing relationships with C-level leaders and operations executives across the energy industry. - The role is focused on turning complex AI capabilities into clear, measurable, scalable and tangible business value. - Atelic.ai says the appointment follows a recent expansion of its advisory board. - The advisory board includes Dr. Oskar Mencer and Dr. Amr Awadallah. - Atelic.ai is headquartered in Dubai and has offices in the Netherlands. - The company says it provides native AI solutions for energy operators with asset-intensive businesses. - Its offering centers on agentic AI systems that emphasize sovereignty, security and measurable business value. - A company website is available at Atelic.ai. - The company’s LinkedIn page is here.

Between the lines: - The hire signals a more aggressive go-to-market push as Atelic.ai tries to turn technical product depth into commercial scale. - Di Sisto’s background across traditional energy and cloud technology suggests Atelic.ai wants a leader who can speak to both operating teams and digital buyers. - The advisory board expansion points to an effort to build credibility with enterprise customers and investors.

What's next: - Atelic.ai plans to use Di Sisto to expand its sales pipeline and deepen executive relationships in energy. - The company is positioning itself for broader adoption of its AI agents as industrial customers look for ROI-focused automation. - Further growth will likely depend on how quickly Atelic.ai can convert technical claims into customer deployments and revenue.